08/31/12

MAD fall campaign

 Boy we are excited to be sharing some great news with you! As we've mentioned, we are always planning, planning and planning for things to come for MAD as we are continually bursting with ideas! As of recent, we confirmed our location for our fall 2012 video/photo shoot campaign which will be shot at Resto Gare in the heart of our city's French heritage neighbourhood! 

Perfect location for our vision of old glamour and sophistication on this shoot.

We left our meeting with Linda, the owner, so thrilled on the amazing outcome we know this campaign will have! On this project we are also working with Camren Friesen of Nice! Productions  (who also did our spring show at Lacoste Garden Centre) and Curtis Moore of Moore Photography to both bring us amazing photos and video footage! We can not WAIT to get styling for this project with all the amazing pieces of our fall collection!

AND at the same time we are preparing for our fall launch party next week Friday Sept 7th at 7pm-10pm! Nevertheless, we have A LOT to do and we are having a blast working together late, unpacking and prepping stock and doing some minor construction to the store! We will continue to do posts of all the happenings of our prep for this busy season to keep you all in the loop, so stay tuned for more! 

-MAD Team